Boston Uncommon
Senior Capstone

Boston Uncommon is Shaylin McDavitt’s senior capstone project that celebrates Boston sports culture through branding, apparel design, and web development. She created BostonUncommon.co and a hand screen-printed apparel line inspired by the city’s iconic teams, showcasing a cohesive and authentic brand experience.

Techniques & Skills

• Branding & visual identity
• Apparel & print design
• Screenprinting
• Web design & development
• UI/UX design
• Color & typography

A photo of Shaylin installing her exhibition at her senior capstone art showscreenshot of shopping page on bostonuncommon.coMockup of Celtics T-Shirt with the words: Bleed Green in the shape of a cloverSenior Capstone, Boston Uncommon, gallery exhibitscreenshot of an individual products page for Boston UncommonShelf holding stickers and business cards for Boston Uncommon, as well as a qr code to bostonuncommon.coMockup of Patriots Tie Dye T-Shirt with the words: We Are All Patriots, featuring the 6 championship rings